Bang-up copy for
big-hearted brands

Nail your messaging and connect with your customers through strategy-driven website and email copy.

Blank page haunting your nightmares? |

I get it. I’ve been there.

Writing about the work you do is hard. Capturing the right combo of words and tone that totally nails your message and has you crowd-surfing a sea of customers?

Even harder.

As a modern-day go-getter, you’re probably juggling about a million things while also trying to drink enough water, text everyone back, eat the vegetables at the back of the fridge before they go bad again, and make time for the things you actually enjoy.

There are tons of reasons to put your messaging on the back burner. But you know you can’t afford to keep putting it off.

First of all - I see you. And you’re doing a killer job.

Second of all…

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You deserve a copywriter in your corner you can trust with your messaging.

Someone who can take that tangled knot of thoughts buzzing around inside your head and transform it into effective copy that sounds like you.

Copy that:

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connects with your customers
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builds trust for your brand
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excites your community
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actually converts

So you can get back to the stuff you love best.

(Is this a good time to introduce myself?)

Katie Little on a rafting adventure

Hey there! I’m Katie.

Copywriter and snack enthusiast.

I love wading into the deep end of my clients' work to write copy and craft messaging that connects with their customers.

When I'm not doing that, I'm exploring someplace new, buying another dot-grid notebook, or throwing kitchen dance parties for me and my dog.

From Fortune 500 marketing teams to nonprofit directors to entrepreneurs, all the great folks I work with have two things in common: 1) they understand that words have power, and 2) they wanna get 'em right.

Sound like you? (Then oh boy!)

Keep scrolling to see how we can work together.

Kind words from cool people

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“Before I started working with Katie, I was feeling lost about where to start with getting my website ready to go live. I was trying to write all the copy myself, and I knew I needed a pro in my corner. Costs are always on my mind since I’m in start-up mode, but Katie made sure we were on the same page every step of the way. She is excellent at what she does, and I can’t wait to work with her again on future projects!”
Picture of Marguerite Haydel

Marguerite H.

Founder, Corral Travel

"Before engaging Katie in our marketing strategies, we had outdated and uncoordinated webpages and hardly any social media presence. With the marketing strategy and copy Katie continues to help us refine and develop, we are looking forward to increased funds raised and a broader recognition of the role of our Foundation within the life of Roane State Community College and the communities it serves. Katie has been so flexible and easy to work with, and her very customized approaches place her among the best investments we have made during this time of growth."
Picture of Scott Niermann

Scott N.

Executive Director, Roane State Foundation

“Before I started working with Katie, I was feeling lost about where to start with getting my website ready to go live. I was trying to write all the copy myself, and I knew I needed a pro in my corner. Costs are always on my mind since I’m in start-up mode, but Katie made sure we were on the same page every step of the way. She is excellent at what she does, and I can’t wait to work with her again on future projects!”
Picture of Marguerite Haydel

Marguerite Haydel

Founder, Corral Travel

"Before engaging Katie in our marketing strategies, we had outdated and uncoordinated webpages, very few print collateral pieces and hardly any social media presence. With the marketing strategy and copy Katie continues to help us refine and develop, we are looking forward to increased funds raised and a broader recognition of the role of our Foundation within the life of Roane State Community College and the communities it serves. Katie has been so flexible and easy to work with, and her very customized approaches place her among the best investments we have made during this time of growth."
Picture of Scott Niermann

Scott Niermann

Executive Director, Roane State Foundation

Get copy that connects.

Done-For-You Website Copy

Whether you're launching a new site or reworking your existing one, nail your messaging with true-to-you copy.

Includes
Strategy and website copy for 3 webpages (usually home, about, and services)
Project briefing questionnaire
One-on-one kick-off call
Industry and voice of customer (VOC) research
Basic SEO keyword research
SEO extras (title tags and meta descriptions)
Video or live call copy presentation
Basic wireframe of your copy to share with your designer
2 rounds of revision
14 days of support after handoff
Starts at $2,849
nail my messaging

Done-For-You Email Sequence

Jumpstart (or revitalize) your email marketing strategy with a welcome or onboarding sequence that builds trust with your customers.

Includes
Copywriting for 3-5 welcome or onboarding sequence emails
Project briefing questionnaire
One-on-one kick-off call
Industry and voice of customer (VOC) research
Email storyboard and sequence flowchart
Video or live call copy presentation
Basic wireframe of your copy to share with your designer
2 rounds of revision
14 days of support after handoff

Ultimate Website + Email Bundle

Ready to turn your messaging strategy up to eleven? This whole-shebang bundle is the one for you.

Includes
Strategy and website copy for 3 webpages (usually home, about, and services)
Copy for 3-5 welcome or onboarding sequence emails
Project briefing questionnaire
One-on-one kick-off call
Industry and voice of customer (VOC) research
Basic SEO keyword research
Website SEO extras (title tags and meta descriptions)
Email storyboard and sequence flowchart
Video or live call copy presentation
Basic wireframes of your website and email copy to share with your designer
2 rounds of revision
14 days of support after handoff
Starts at $4,529
LEVEL UP my STRATEGY
Not ready for a done-for-you service, but want a strategy brain on your messaging challenges? Book a one-on-one strategy sesh.

Have a specific goal you’re ready to knock out of the park? Let's chat about a custom copywriting package.
Katie Little on top of a mountain in a purple rain coat

We're a good fit if...

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You take your business (but not yourself) seriously

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You need copy that sounds like you AND cultivates loyal customers

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You want a strategist who's as excited about your work as you are

If you’re passionate about doing cool things and making the world better, you’re my kinda people. Get in touch and tell me about your copywriting needs. I'd love to see how I can help.

This is how we'll get your copy just right.

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Step 1. The Casual Call

Do this first

First things first - let’s say hey. After you click “let’s chat” and fill out my contact form, we’ll hop on a no-pressure call so you can tell me about your project and we can get to know each other. (If we’re a good fit, we’ll make things official.)

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Step 2. The Official Kickoff

Once we're official, we'll get to the fun stuff! You’ll fill out a project questionnaire, and we’ll schedule a kick-off call so I can learn more about your business and goals.

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Step 3. The Research

To nail your messaging and make sure your copy performs, I’ll research your industry and your target audience. This can include interviewing 3-5 of your customers or creating a customer survey for you to send out.

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Step 4. The Writing

Once I’m armed with all that research and data, I’ll write. I’ll use copywriting frameworks, no-ick persuasive techniques, and good old-fashioned pen-wielding (er, keyboard wielding?) to capture your brand voice and produce high-quality copy.

Magic and sparkles

Step 5. The Reveal

After hunkering down behind my keyboard, I’ll emerge to share the first draft of your copy with you! I’ll also provide a brief copy walkthrough to show you the “why” behind the strategy, structure, and language.

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Step 6. The Revisions

You’ll have two revision rounds to lock in the final version. Then I’ll proofread and polish the copy before it’s yours to use!

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Step 7. The Crowd Goes Wild

After you’ve received your finalized copy, you get 14 days of follow-up support. That means I’ll check over and optimize the published work to make sure everything sparkles and is ready to perform.

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More kind words from cool people

“Creativity and organization do not always manifest in the same individual, but with Katie, they do. It was so refreshing to have both a creative AND organized mind working on my projects. I rely on her expertise and keen eye to keep things on track.”
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Angie S.

Chief Development Officer, Knoxville Habitat for Humanity

“Creativity and organization do not always manifest in the same individual, but with Katie, they do. It was so refreshing to have both a creative AND organized mind working on my direct mail projects. I rely on her expertise and keen eye to keep my direct mail program on track.”
Photo of Angie Sledge

Angie Sledge

Chief Development Officer, Knoxville Habitat for Humanity

Still have questions? Right this way...

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I'm not sure which package is right for me. Where should I start?

If you're not ready for a full-on done-for-you service, but you need a strategy brain on your messaging challenges, book a one-on-one strategy sesh.

(If you decide to move forward with a done-for-you service afterward, the cost of the strategy sesh will go toward your package if you book within 30 days. Score!)

I already have website copy that I feel pretty good about. Can you offer recommendations on my existing messaging?

You bet! Sounds like a website copy audit is what you need.

I'll review five webpages of your choice, and in two weeks or less, you'll get a juicy report filled with all my recommendations of the exact changes you can make to level up your website copy.

(If after receiving your report you decide you want done-for-you website copy after all, the cost of your copy audit will go toward your package if you book within 30 days. Score!)

Do you do [x copywriting service not listed on your website]?

Great question - maybe. If you have a big goal or a special project in mind, fill out my contact form and let’s talk about a custom copywriting package. 

Do you offer design or implementation services?

I’m not a designer (or a developer), but I can help you find one.

You already have plenty of office supplies at home. Do you really need another dot-grid notebook?

First of all, mind your business. Second of all . . . always yes.

Do you offer retainers?

You betcha. If you need a copywriter in your corner on a regular basis, fill out my contact form and let's chat about it.

How are you handling these weird and troubling times?

With snacks. And dark humor. And folks like John Green.

Level up your messaging with copy that connects.

Get copy that connects