Bang-up copy for
big-hearted brands
Nail your messaging and connect with your customers through strategy-driven website and email copy.
Putting your work into words
shouldn't feel this hard. |
Here you are again. Staring at your outdated website.
You know you need to update it. But every time you see "refresh website" on your to-do list, your stomach clenches a little. That's a task for Tomorrow Me, you tell yourself.
And it's not like you're not busy: as a modern-day go-getter, you're probably juggling about a million things while also trying to drink enough water, text everyone back, eat the vegetables at the back of the fridge before they go bad again, maintain your humanity in an increasingly AI-oriented digital world, and make time for the things you actually enjoy.
So "refresh website" keeps getting shoved to the bottom of your to-do list. But putting it off is starting to feel more stressful than getting it done.
You want a website you're proud to have in your email signature. A clear, right-fit elevator pitch you can whip out at a moment's notice. Messaging that makes you and your ideal customers feel seen.
But that can feel impossible when talking about the work you do feels harder than doing the work itself.
First of all, I see you. And you’re absolutely crushing it.
Second of all…
You deserve a copywriter in your corner you can trust with your messaging.
Someone who can take that tangled knot of thoughts buzzing around inside your head and transform it into clear, effective messaging that sounds like you.
Messaging that:
- so you can get back to running your business.
(Is this a good time to introduce myself?)
Hey there! I’m Katie.
Copywriter and snack enthusiast.
I love wading into the deep end of my clients' work to write copy and craft messaging that sparks the "That's it!" feeling.
When I'm not doing that, I'm exploring someplace new, buying another dot-grid notebook, or throwing kitchen dance parties for me and my dog.
All the great folks I work with have two things in common:
1) they understand that words have power,
2) and they wanna get 'em right.
Sound like you?
Keep scrolling to see how we can work together.
Kind words from cool people
Marguerite H.
Founder, Corral Travel
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Stephen S.
Owner, Umpire Mitigation
Marguerite H.
Founder, Corral Travel
Stephen S.
Owner, Umpire Mitigation
Get copy that connects.
Done-For-You Website Copy
Whether you're launching a new site or reworking your existing one, nail your messaging with true-to-you copy.
Done-For-You Email Sequence
Jumpstart (or revitalize) your email marketing strategy with a welcome or onboarding sequence that builds trust with your customers.
Ultimate Website + Email Bundle
Ready to turn your messaging strategy up to eleven? This whole-shebang bundle is the one you want.
Have a specific goal you’re ready to knock out of the park? Let's chat about a custom copywriting package.
If you're someone who...
takes your business (but not yourself) seriously
needs copy that sounds like you AND connects with the folks you're working to help
wants a strategist who's as excited about your work as you are
...then you should know: we'd be a total dream team.
Get in touch and let's chat about your messaging challenges. I'd love to see how I can help.
This is how we'll get your copy just right.
Step 1. The Casual Call
First things first - let’s say hey. After you click “let’s chat” and fill out my contact form, we’ll hop on a no-pressure call so you can tell me what you're looking for and we can get to know each other. (If we’re a good fit, we’ll make things official.)
Step 2. The Project Kickoff
Once we're official, we'll get to the fun stuff! You’ll fill out a project questionnaire, and we’ll schedule a kick-off call so I can learn more about your business and goals.
Step 3. The Research
To nail your messaging and make sure your copy performs, I’ll research your industry and your target audience. This can include interviewing 4-7 of your customers or creating a customer survey for you to send out.
Step 4. The Writing
Once I’m armed with all that research and data, I’ll write. I’ll use copywriting frameworks, no-ick persuasive techniques, and good old-fashioned pen-wielding (er, keyboard wielding?) to capture your brand voice and produce high-quality copy.
Step 5. The Reveal
After hunkering down behind my keyboard, I’ll emerge to share the first draft of your copy with you! I’ll also provide a brief copy walkthrough to show you the “why” behind the strategy, structure, and language.
Step 6. The Revisions
You’ll have two revision rounds to lock in the final version. Then I’ll proofread and polish the copy before it’s yours to use!
Step 7. The Crowd Goes Wild
After you’ve received your finalized copy, you get 14 days of follow-up support. That means I’ll check over and optimize the published work to make sure everything sparkles and is ready to perform.
More kind words
Initially, I booked a 1:1 strategy session with her - no strings attached - and in the first 10 minutes, I knew I was going to hire her for my site. She asked the right questions and was able to explain my own work back to me in a way that was a hundred times simpler than anything I said to her.
Katie is a master listener, and through our conversations and a whole lot of thoughtful research, she was able to draw out the themes that really made sense across the many things I do and the many audiences I work with. She's also an awesome cheerleader, and it was delightful to have someone who was so invested in what I do.
This investment was worth it and then some. More than a great website, I walked away with a much better understanding of my own work and its value in the world. I could not recommend anyone more highly. As a bonus, I now have someone who understands my work and my voice so well that I would be an absolute fool not to work with her again!"
Alan B.
Founder, Learning to Thrive
Initially, I booked a 1:1 strategy session with her - no strings attached - and in the first 10 minutes, I knew I was going to hire her for my site. She asked the right questions and was able to explain my own work back to me in a way that was a hundred times simpler than anything I said to her.
Katie is a master listener, and through our conversations and a whole lot of thoughtful research, she was able to draw out the themes that really made sense across the many things I do and the many audiences I work with. She's also an awesome cheerleader, and it was delightful to have someone who was so invested in what I do.
This investment was worth it and then some. More than a great website, I walked away with a much better understanding of my own work and its value in the world. I could not recommend anyone more highly. As a bonus, I now have someone who understands my work and my voice so well that I would be an absolute fool not to work with her again!"
Alan B.
Founder, Learning to Thrive
Lingering questions? I've got you. 👇
If you're not ready for a full-on done-for-you service, but you need a strategy brain on your messaging challenges, book a one-on-one strategy sesh.
(If you decide to move forward with a done-for-you service afterward, the cost of the strategy sesh will go toward your package if you book within 30 days.)
You bet! Sounds like a website copy audit is what you need.
I'll review five webpages of your choice, and in two weeks or less, you'll get a juicy report filled with all my recommendations of the exact changes you can make to level up your website copy.
(If after receiving your report you decide you want done-for-you website copy after all, the cost of your copy audit will go toward your package if you book within 30 days.)
Great question - maybe. If you have a big goal or a special project in mind, fill out my contact form and let’s talk about a custom copywriting package.
I’m not a designer (or a developer), but I can help you find one.
First of all, mind your business. Second of all . . . always yes.
You bet! If you need a copywriter in your corner on a regular basis, fill out my contact form and let's chat about it.
With sunshine. And dark humor. And folks like John Green.