Bang-up copy for
big-hearted brands
Level up your website, emails, and direct mail campaigns with copy that nails your voice and connects with your customers.
Blank page haunting your nightmares? |
I get it. I’ve been there.
Writing about the work you do is hard. Capturing the right combo of words and tone that totally nails your message and has you crowd-surfing a sea of customers?
Even harder.
As a modern-day go-getter, you’re probably juggling about a million things while also trying to drink enough water, text everyone back, eat the vegetables at the back of the fridge before they go bad again, and make time for the things you actually enjoy.
There are tons of reasons to put your copy on the back burner. But you know you can’t afford to keep putting it off.
First of all - I see you. And you’re doing a killer job.
Second of all…
You deserve a copywriter in your corner you can trust with your messaging.
Someone who can take that tangled knot of thoughts buzzing around inside your head and transform it into effective copy that sounds like you.
Copy that:
So you can get back to the stuff you love best.
(Is this a good time to introduce myself?)
Hey there! I’m Katie.
Copywriter and snack enthusiast.
I love wading into the deep end of my clients' work to write copy and craft messaging that connects with their customers.
When I'm not doing that, I'm exploring someplace new, buying another dot-grid notebook, or throwing kitchen dance parties for me and my dog.
From Fortune 500 marketing teams to nonprofit directors to entrepreneurs, all the great folks I work with have two things in common: 1) they understand that words have power, and 2) they wanna get 'em right.
Sound like you? (Then oh boy!)
Keep scrolling to see how we can work together.
Kind words from cool people
Marguerite Haydel
Founder, Corral Travel
Scott Niermann
Executive Director, Roane State Foundation
Marguerite Haydel
Founder, Corral Travel
Scott Niermann
Executive Director, Roane State Foundation
Get copy that connects.
Website Copy
Whether you’re launching a new site or reworking your existing one, I’d love to help you get your copy just right.
Email Sequence
Looking to level up your emails with copy that connects? Let me write your onboarding, nurturing, or next launch sequence.
Full-Service Campaign
Are you a nonprofit leader who needs help with your next appeal? I can take care of your direct mail and digital copywriting.
We're a good fit if...
You take your business (but not yourself) seriously
You need copy that sounds like you AND cultivates loyal customers
You want a strategist who's as excited about your work as you are
This is how we'll get your copy just right.
Step 1. The Casual Call
First things first - let’s say hey. After you click “let’s chat” and fill out my contact form, we’ll hop on a no-pressure call so you can tell me about your project and we can get to know each other. (If we’re a good fit, we’ll make things official.)
Step 2. The Official Kickoff
Once we're official, we'll get to the fun stuff! You’ll fill out a project questionnaire, and we’ll schedule a 60-minute kick-off call so I can learn more about your business and goals.
Step 3. The Research
To nail your messaging and make sure your copy performs, I’ll research your industry and your target audience. This can include interviewing 3-5 of your customers or creating a customer survey for you to send out.
Step 4. The Writing
Once I’m armed with all that research and data, I’ll write. I’ll use copywriting frameworks, non-sleazy persuasive techniques, and good old-fashioned pen-wielding (er, keyboard wielding?) to capture your brand voice and produce high-quality copy.
Step 5. The Reveal
After hunkering down behind my keyboard, I’ll emerge to share the first draft of your copy with you! I’ll also provide a brief copy walkthrough to show you the “why” behind the strategy, structure, and words.
Step 6. The Revisions
You’ll have two revision rounds to lock in the final version. Then I’ll proofread and polish before it’s yours to use!
Step 7. The Crowd Goes Wild
After you’ve received your finalized copy, you get 14 days of follow-up support. That means I’ll check over and optimize the published work to make sure everything sparkles and is ready to perform.
More kind words from cool people
Angie Sledge
Chief Development Officer, Knoxville Habitat for Humanity
Angie Sledge
Chief Development Officer, Knoxville Habitat for Humanity
FAQs
Alas, I’m not a designer (or a developer). But I can help you find one!
Great question - maybe! If you have a big goal or a special project in mind, fill out my contact form and let’s talk about a custom copywriting package.
First of all, mind your business. Second of all . . . always yes.
I do! If you need a copywriter in your corner on a regular basis, fill out my contact form and we’ll schedule a chat.
With snacks. And dark humor. And folks like John Green.